friend. You can do lingerie olivier rousteing en couple for the high street, Rousteing recalled being told. When you deliver pictures to the marketespecially Instagram pictures, which are immediatethen you take some risk, Diemoz, the.E.O., told. Since Rousteing was appointed creative director, Balmain has become a familiar presence in popular culture. I love his songs, he says, and I love how he is like the American dream. At first, this kind of attention was uncomfortable for a venerable house. Kendall wore a long black cardigan with vertical gold stripes and matching wide-legged pants, her eyes raccooned in smoky makeup. Soon after, his parents revealed that he had been adopted from a Paris orphanage at the age of five months. He moved to Paris to study at esmod, the Ecole Supérieure des Arts et Techniques de la Mode. His vision for the Balmain man is a blend of the classic elegance embodied by Yves Saint Laurent and the late French singer Serge Gainsbourg (the inspiration for Rousteings spring 2014 collection and the sexual ambiguity of George Michael and Michael Jackson. In 2012, when Rousteing approached his bosses about starting an Instagram feed, luxury labels were wary of social media; their clients, they believed, were buying into an image of formality, elegance, poise.